As time goes by, the world of SMS becomes more and more interesting.

With Telstra on the move set to change the landscape of the market locally - people complaining on forums about the big telcos being greedy, it's interesting.

Over the last two years or so, we have seen companies draw a line in the sand, pick their mark and go for it.

SMS global was at the Cebit trade show and according to reports, used models to run around the place promoting their business - it'll be interesting when Telstra shut down their routes, and what will happen to them then - surely they will have enough traffic to justify good pricing locally, but because of the off net rates, it will be interesting to say the least. if they give me a call, we might help them out.

We have Message-Media who are now more advertising company than anything, who have set sail to try and play catch up with channel 9 owned Fifth Finger and Belong - who developed into an advertising and general development company long ago.

So what about us, where are we sitting, with new bits and pieces due out in the short term to keep people talking about us at the water cooler, the future is very interesting.

it's a type of psyche to identify where we belong in the lives of our customers, and the role that we should be playing that brings great benefit and value to those that choose to do business with us.

Without giving the game away, this big boat are pulling out from the docks, and will no doubt be heading off into a different direct with a flurry of ideas and concepts, they will be whittled down into a clear and concise focus as we pull away from what you might expect are our traditional competitors.

definitely interesting times ahead.!