Mind control and sales

I've already mentioned before that it's my belief that every company in the known galaxy is a sales company - meaning every company has to sell something in order to be , well, alive?

Within that, there are many, many different methods to market and sell you product - some companies advertise on TV or radio, others on the net, whilst a number of companies physically go out to their audience knocking on doors.

It's funny, in a previous life I worked in industrial/engineering sales selling to manufacturers their maintenance gear like OH&S, power transmission parts, all the way through to major site work that was up for tender. There's no way, then and probably still true now, that we would have had the same level of business if we purely advertised online, or in magazines or radio for example - you needed to be there face to face to tell the store man, or purchasing manager why they should buy from you, what you can bring to the table and so on.

Almost the opposite is true with Esendex, we have a far more effective sales model through online marketing than we do outbound sales - it's fair to say that we are not always turning up on someones door step unannounced trying to push our services, but we do do outbound.

There are many difficulties associated with outbound sales that are across the board - who do I speak to? Have I got the decision maker? Are they really interested? Am I saying the right things?

Some of the sales courses I've done in the past, without coming straight out and saying it, have a lot to do with reading people and adjusting pitches to suit those people - difficult if you're over the phone and you have a few seconds to make an impression that interests the person you're speaking to, isn't it?

I got an email from a friend, and these sorts of things I cast my eye over and if there's a lot of reading I leave it, because I don't have the time or the interest to read to be honest, but for some reason I read this one - and I'm glad I did.

hopefully this comes out OK, and is readable, and works - it certainly does in the email (it means going below the fold, but if you have the patience then I think you'll appreciate this - plus I have more to say afterwards);

At the end of this message, you are asked a question.

Answer it immediately. Don't stop and think about it.


Just say the first thing that pops into your mind.


This is a fun "test"... AND kind o f spooky at the same time! Give it a try, then e-mail it around (including back to me) and you'll see how many people you know fall into the same percentage as you. Be sure to put in the subject line if you are among the 98% or the 2%. You'll understand what that means after you finish taking the test".


Now... Just follow the instructions as quickly as possible.



Do not go to the next calculation before you have finished the previous one.



You do not ever need to write or remember the answers, just do it using your mind.


You'll be surprised.



Start:


How much is:


15 + 6






















3 + 56



























89 + 2

























12 + 53





































75 + 26



































25 + 52





























63 + 32

































I know! Calculations are hard work, but it's nearly over..


Come on, one more!




























123 + 5























































QUICK! THINK ABOUT A COLOR AND A TOOL!










































Scroll further to the bottom...












































A bit more...




















You just thought about a red hammer ! , didn't you?


Now I thought this was amazing - it is and it isn't, it is because someones worked out that thinking about certain things results in likely giving back a certain answer, it's a form of subliminal messaging or mind control.

I'll be honest, I haven't gone through look for patterns or anything like that but at some stage I probably will and try to see if I can replicate it - because I have a massive brain and I think I probably could.



Now imagine that you had a sales pitch which was similar, give some simple questions get some simple answers where they are only thinking about what you asked them (and maybe where you are going with it - lets face it asking mathematical questions during a sales call is probably a bit weird, although you make you stick out) and then hit them with the last question, and that answer is your business name.

I'm not talking about 1984 techniques where you stick a cage on your customers face with a rat in it and ask him what 2 + 2 is (3 obviously), it's about laying the seed of your company name, so that when they think of the goods or services you provide, they think of you as number one - probably even if they don't actually like you, I don't really like one of the big phone companies hear (starts with a "T" and ends with a "elstra") but I use them at home for phone and Internet, because they're known and when I think of those services I think of them.


I know this sounds like a very cunning plan, and probably could contravene international human rights law, but it's an interesting concept none the less.