Part 2 of what's new - Inbound MMS

So, what else aside from Voice SMS is new? We are now catching up with our European colleagues and have an inbound MMS service.

Again, initially this is something that can be thought as being one dimensional, but actually in a commercial sense makes for an unbeatable way to do business - and this is what I mean;

First thought would be websites, mainly designed to target teenagers, to send in pics of themselves, pets, family, etc... so that members can see each other for pleasure or competitions, etc... At least that was my first thought...

However, going forward from that, where it could become really would be for those external services offered by various trades and professions. I'll give you an example; you're pipe in your home breaks and you call in a plumber - what's the problem? how about you SMS me a picture to....

The plumber gets the message through, and gets an idea of the situation, and comes around with the correct parts.

Or how about your PC isn't working and there is difficulties in communications for whatever reason - send a pic via MMS to the call centre to the operator, can see what's going on and provide a better level of service, etc...

In terms of sending outbound SMS, as far as I'm aware it's not something that the powers that be are looking at - and to be fair, I can't see a valid reason for wanting to send an outbound MMS except to show that you are using the latest technology... and in my mind choosing MMS to send outbound media over WAP Push, is like choosing reading a book on your laptop versus reading a book - just because the technology is newer, it isn't an improvement on what already exists and so the take up will always be little to not at all.

At this stage the way the service is setup is that the sender will text their MMS message to an Australian virtual number which has been enabled for MMS, and that message will be then passed through to a predefined email address.

That said, it would also be possible if an operator sent a standard SMS through to the recipient and that message was then replied to, to enable direct reply meaning that the inbound messages would specifically go through to the originator.

All in all, with the new products coming on board, one of the things that interests me the most is the creativity in the ways that the services are used - and no doubt I'll be back with some super ideas!

Cheers,
C

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